To sell a product or service one will likely need to believe in its inherent value. One will need to appreciate the potential marketability of the item and want others to able to benefit from it. Is this correct or it is just a sales pitch?
Perhaps a good sales pitch must be correctly made to the right audience. So let us begin with this as a first premise. To market a product one must advertise it and promote to an interested demographic. What if no one is interested in what is being endorsed? Then, as a good salesperson you have much work to accomplish in creating buzz. That’s right, you need to generate curiosity in whatever it is that you want to publicize.
First you might want to develop a model for your campaign. This is your method or process of presenting the product or service to specific potential consumers that would appreciate knowing about it. Should you sample or utilize a current campaign that has wowed you? Certainly not. You need to create your own model for successful advertising. But if you can’t learn from the marketing prowess of one who is doing it right, then how will you advance. Read up on many marketing strategies, on the internet, in books, sales literature / magazines and other media outlets. Take scrupulous notes as to what styles of endorsement appeal to you.
Perhaps you might want to try to develop: an interesting jingle, tagline, key phrase, question, intriguing statement other mode of generating buzz. That’s it, buzz! Showcase your product or service as being the sweetest honey ever and the bees will find you. If I must say so myself, that is good line. Do you believe it? It is a necessary requirement that you believe in your promotional statements. If you don’t, then you cannot expect anyone else to either.
Now that you know how to effectively run your great campaign of exceedingly potent magnitude, all that remains is to choose the right mode for exposure. Are you a competent writer? If so then you might want to choose to write your sales pitch and have ads in-print or online. If you are a proficient speaker then you might want to create a radio advertisement. If you are not adept in these modalities, then you could hire a competent copywriter or vocal specialist to develop your ad for you. All you need to do is to imbue your enthusiasm for the campaign into your assistant. Inspiration definitely inspires!
Originally posted 2013-04-08 16:07:47.