Before building a marketing strategy, be sure that it makes sense. You will need to know how to market your company to achieve effective results in the marketplace. Do you have a catchy tagline? Is your opening sentence captivating? Will readers be enthralled, and have a great desire to read more? If your tagline is likeable, then you need to determine your intended demographic for your promotional campaign.
There is little or no purpose to an offer incentive – to gain customer interest in your products or services, by promising a gift or voucher, as part of your advertising platform – if you are not going to provide it. While you might have initially garnered attention, by offering such a bonus, the value of this prize will immediately decrease, once a customer realizes that it is non-existent. Also, don’t waste time or money with campaigns for anything free or partially complimentary, unless your company can certainly provide the services, as specified. The failure to fulfill a commitment is a sure way to lose credibility, in the marketplace, and in the mindset of public opinion, about your business.
It might seem bizarre for one to even have to contemplate such preposterous concepts for marketing, yet they are often employed by prominent companies. Instead, a sincere and direct explanation of the value of your products or services; accompanied by some references, will do much more to make your business shine. In your business literature be sure to discuss the worth of your merchandise or services, in relative comparison and contrast, with your competitors offerings.
Also, if you rival is suggesting a certain discount or gratuity, then you should propose a greater reduction or reward, in order to ensure customer loyalty. Consumers want to have many and varied options for their purchases. Consumer shopping will increase for the companies that are in staunch competition with each other. This is likely, because customers will want to fully maximize the benefits of the various incentives offered through the products and / or services of each business.
Committed patrons will often buy much more than they need, just to ensure that they have capitalized, to the fullest extent, on the true value or worth of company’s coupons or discounts. A certain sense of pride is exalted, when a purchaser feels that they have gotten the most out of a rewards program. Make your customer’s feel like proud purchasing champions and your company will reap the long term rewards.
Originally posted 2013-05-17 12:40:20.