Every article has a topic or a theme. There is purpose for the composition. It might include general reporting, or the written material could be part of a series of articles on a certain issue. Certainly, for the article to be well-read it needs to be written well. Proper grammar and stylistics are surely key ingredients for a good article.
While an editorial should properly cover a story, it should also include an interview or comments, from experts in the specified field of consideration. The goal of a well written critique should be to encourage positive improvement for the topic addressed. Otherwise, while there might be great prose within the writing, there might not be an actual point for publishing it.
Upbeat stories and interesting topics are rare, but are much needed in society. The written word is meant to inspire constructive change. Articles about community initiatives are rare, but are very important. Too many articles are written about celebrities and fashion, generally.
Instead, more articles could be written about philanthropic work of celebrities and the economy of fashion.
Readers need to gain perspective from having read a written submission. They need to learn something of value, which will inspire them. It should be a goal of major publications to feature one positive story in each issue of their circulation.
Journalists should seek various opinions on their featured topics, in order to offer an unbiased written document. Perhaps some opinions should be from experts, while others should be from the general populace. A diverse viewpoint will enrich the value of the editorial.
Possibly, journalists should request submissions from members of the community, on a variety of topics. Then write their column, after having read a few submissions from the public. This will provide the columnist with a varied outlook, when composing their work.
The most crucial and important rule of thumb for great articles is that they follow a winning format. Firstly, they should have a great grabber in the opening or first sentence. This attention grabber needs to contain the key component components of the article in one phrase, if possible. Also, each paragraph should have a opening first sentence that intrigues readers to read through the paragraph, rather than skimming the content. The conclusion needs to summarize the key point of the post. The conclusion should leave the reader wanting more and being interested in reading additional work penned by the same author. This can be achieved if the conclusion indirectly poses a question in the final paragraph, which leaves reader in some degree of doubt.