Domain Name Madness

            Are you ready for the Domain Name Madness? With many new gTLDs being released over the next few weeks, many questions arise. One needs to know how one can acquire a new domain name, at one of the new extensions. Will the new extensions be affordable? Does one need to research potential trademarks, prior to applying for a new gTLD? These are some of the many questions that one should ponder, before paying for a pre-registration or priority pre-registration for a new gTLD.

            Some registries will be pricing new gTLDs at $10,000 or more, for the first day of release; with the price dropping, by about a hundred dollars or so, each day thereafter. One golden rainbow of hope, in all of this domain name madness, is that registrar’s will only be accepting, either one pre-registration or priority pre-registration for each gTLD. If one pre-registers for a new gTLD, one can receive a full refund, if one is not the successful purchaser of it. However, if one priority pre-registers a new gTLD one will likely receive a refund, less the cost of an application fee.

            In all of this domain name madness, one must question: Who keep all of the cash? If the same new gTLD is pre- or priority-registered with multiple registrars, then the gTLD will be put to auction. If one chooses to opt of the auction, then will one receive a refund? Or will one be eligible for a refund, only if one is not the successful buyer?

            To avoid competing buyers vying for the same gTLD, registries could post applications, from all registrars, for a new gTLD. Also, registries could, in cooperation with the Internet clearinghouse, post notices of trademark enforcements by companies who own a set trademark. Why should one mistakenly pre- or priority pre-register a domain name – and possibly bid on one at an auction – only to find out at a later date, that the domain was protected by a trademark, all along? Perhaps registries or registrars could post links (on their websites) to trademark databases for easy search-ability of protected names. There really needs to be clear governance of the Internet, which for the most part is unregulated, to ensure that domain name madness can be made sane!

Clear governance of the Internet would be possible if one association oversaw the Internet. There is ICANN, but there is also the World Intellectual Property Office and also where you can search international trademarks and register your new domain names. For excellent reference on how to understand domain name governance you can review the book on the following link: International-Domain-Name-Law


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