How do you make your event ‘green’?
The first consideration is to use the least amount of items possible, during the planning and implementation of the event. Cut down on item usage – wherever you can do so; without negatively affecting the success of your function.
For marketing of the event use electronic media such as websites, blog spots, blogs, yahoo groups, Facebook and electronic bulletin boards. Utilizing e-mail lists from industry partners, list servers and posting notices / ads on non-profit message boards, is economical and environmentally conscious. If your event is a benefit that does not aim to make a profit, then these portals usually won’t charge a fee to list the occasion. Charityvillage.ca, Planetfriendly.net and Toronto.com are among the many useful platforms for promotion.
If signs are to be used at the event then they should be made of recycled and / or recyclable materials. Inks for printing should be plant based. Plates, cups and cutlery need to be biodegradable and recyclable. Such items can be obtained from Gordon Food Service, among others. Food that is leftover should be composted. Food is a major item of waste and creates a problem when mixed with plates, cups and other eating utensils that are otherwise recyclable.
A drop-off spot, should be setup to reclaim lanyards and name badges, for reuse and / or recycling. A clearly marked recycle and composting station should be announced, and well marked. Instead of tangible giveaways, e-mails should be obtained from guests, and they should be sent vouchers to be redeemed at their leisure. Many guests will take whatever is offered, and end up disposing of it at the event or shortly thereafter. Instead of waste, e-mail lists that are compiled from visitors provide a list of potential clients, who will be the recipients of your online marketing campaign. If interested, an attendee who receives a coupon by e-mail will choose to redeem it on a day following the event, and become an active participant in the marketing process by doing so.
All signs should be made of biodegradable materials and / or be fully recyclable. Food containers should be comprised of materials that can be put in a compost. The majority of advertising should be made using digital technologies and word of mouth. When necessary to use printed materials, the paper should be made of recycled fibers and the ink should be vegetable and / or plant based. Gift bags and swag should likewise be recyclable. The more effort made by the event organizer to be green or environmentally friendly, the more likely it is that guests will act in kind.