Regardless of whatever business you are in you need to have a strategy for success. The first call with a client sets the stage for every other future communication, since it is the first impression and these count a hundredfold.
You want to dazzle your potential client with your knowledge of your industry and paint a mental image in your potential client’s mind that portrays you as an expert in your field. But offering too much information can be counterproductive.
Instead you want to present your abilities in a good light. Keep the conversation short and to the point. Ask for a retainer or a consultation fee before the end of the telephone call. Yes, be bold be proud and make sure that your effectively communicate that your expertise has a value.
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